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Emily Newman, course producer

"We've heard from you time and again that pricing is one of the biggest struggles you have. We've seen Shanna completely transform several of our friends' creative businesses, and lives for that matter, and knew she was the one we wanted to create a course to meet this need."

Emily is the founder and editor-in-chief of

Joy Thigpen, course producer

"Shanna has years of experience in the wedding industry so she is able to understand the nuances of our needs and situations. We know more of you need Shanna's help than she has hours in the day so we've been working to make her teaching affordable and accessible to you!"

Joy has been a photographer, stylist, creative director, editor, designer, teacher, and is featured with top publications and brands.


Shanna Skidmore, course author

"I have a degree in business and psychology and took every art class I ever could in school. Right after college, I worked in finance for 5 years and then felt this calling to start working with creatives. So for the last 5 years I've basically been a financial therapist for creatives."

Shanna is a business strategist and financial coach who specializes in working with creative entrepreneurs.

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  • Develop your mindset around pricing

  • Understand your true costs

  • Pros + cons of different pricing styles

  • Learn to price for profit every time

  • How to create financial margin in your life

And more.





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Why are you charging so much for this course? I can't afford the $525. 
We realize that the people who need this course the most may have the hardest time affording it. However, if you really want this course but feel like it's a lot of money, that may actually be the best indicator that you need this course. Studies show that you will be more likely to create a change in your life when it costs you something. We really want you to get to a more sustainable, comfortable, and thriving place in your work and life but we also believe it needs to cost you something for you to actually make real changes in your life. So we wanted to make this cost something but not as much as it actually should because we also want it to be within your reach. Shanna's normal hourly rate is $250/hr. If we were to set the price for this course according to the number of hours Shanna put into this course, well, we knew it would price most people out. There is also way more content in this course than is shared in a day-long workshop and those are generally closer to the $2k range (plus travel, hotel, etc on top of that). On top of that, we've seen friends actually apply these principles to their business and double or triple their sales within a year. How much is that worth? We wholeheartedly believe in this content and its ability to transform businesses and lives. This is our solution to one of the biggest struggles we hear everyday in our community. And because we know this is a big investment for some of you we also made a way to offer a payment plan through Affirm with payments as low as $33 a month. 

I think I'll just keep pushing through, doing what I've been doing and hope it gets better soon. You've got to pay your dues, right?
Yes, you've got to work hard but the sad truth is that there is no guarantee that hard work will someday translate into a comfortable paycheck. We've seen too many people slog it out for decades with no significant financial change or run themselves right into the ground. You know what they say the definition of insanity is, right? "Doing the same thing over and over again and expecting different results." They also say, "nothing will change until you do." The exciting news is this: we've seen young creatives get started on the right foot and make a good living and have been able to expand their business in the first years off the ground because they have followed the principles in this course. If you work hard and price smart asap you will get so much further so much faster. Besides, what's the alternative? Continuing being burned out, broke, and stretched too thin? :/ 

What makes this course different from all the other pricing courses I see out there?
This course is unique because it's not just all numbers. The principles aren't going to feel over your head either. It's written for creatives and artists and understands the nuances of the mind of creatives as well as the nuances of creative businesses. This course outlines real world examples of photographers, event planners, florists, designers, and artists and gives detailed worksheets for each industry.

Why would I pay $525 for this when I can go on and make my own budget for free?
We don't want to undermine the value of using a tool like to track your monthly budget, but Pricing For Creatives provides an in depth, comprehensive curriculum around creating a profit each and every time you sell a product or service. We provide step-by-step instructions on how to understand your needs and costs with relevant examples created particularly with creatives in mind. 

All this business/pricing stuff overwhelms me!
You don't have to be a "numbers person" to understand and implement these practices in your own life. Shanna makes everything so clear and simple and takes you through step by step. This course was written specifically for creatives who wouldn't consider themselves "numbers people". And just take a minute to step back and think about what's more overwhelming... years more of spinning your wheels like you are now or taking a little time to dig in, stretch yourself, educate yourself, make some smart changes, and become profitable soon? You could be outsourcing all the things you hate doing. You can do this!


Do you offer payment plans?
Yes! You can purchase through Affirm and set up monthly payment plans for as little as $33 a month.

Can I use an Affirm payment plan if I'm from outside of the US?
Unfortunately no. At this time Affirm only offers payment plans within the US, sorry. We are working on finding a solution to this for our international vendors in time for future courses.

Can I gift this course to someone else?
Absolutely! Each license issued is tied to a single userthe person who purchases the course, and one single device (computer or tablet). After you purchase the course, contact us here with the name and email of who you'd like to gift the course to and we will send it to them.

What sort of results can I expect?
This, of course, depends on the current state of your business and depends entirely on what you do with the knowledge. If you apply it to a struggling business we know it has the potential to radically change things. We cannot make any promises and we cannot make a business with poor products or services thrive but if you have a good product or service we know these principles can help you create a profit.

I'm just starting my business OR I've been in business for years. Is this course right for me?
Yes. If you are just starting out this course will definitely help you start smart. If you have been in business a long time and are killing it, you might not need this course. But no matter how long you've been in business, if you have questions about what your prices should be or if you aren't making a really nice profit or burnt out from spinning your wheels, this course will be helpful.

How long will it take me to do the course?
Well, you could read through the material in a cursory manner in several hours. But to really work through the exercise and assignments will take you much longer. The beauty of it is you can work through at your own pace. The biggest pressure to make it to the end is just how long you want to wait to start implementing smarter pricing!

Can I share the course with a friend?
Officially, no. Each license issued is tied to a single userthe person who purchases the course, and one single device (computer or tablet). But if you want to split the payment and don't mind sharing a device, no one is going to stop you.

What's the format? What am I actually getting?
The course is delivered via .pdc files (proprietary encapsulation of .pdf files, created through third-party software), i.e., secured pdfs. Upon completion of your purchase, you will receive license information on how to download the software to access the course content.

Once I've purchased the course, then what happens?
The course is available to you for download. There are a few steps to getting there. We are using a secured platform to deliver the course content. This means you'll need to download some software and register your license; we'll give you all the details once you've purchased the course. Immediately upon purchasing the course you will receive an email confirmation. Then, it can take up to 72 hours for the rest to be sent to you. Please also feel free to visit our user guide.

What, exactly will I receive?
Once you've registered your license, downloaded the software, and clicked on the link with the course materials, on your computer or tablet you will see a folder named Pricing for Creatives. Open this and you will see the course subfolders with pdfs + bonuses.

Will I receive everything at once?
It can take up to 72 hours for your license to be issued. Once issued, you will receive two emailsone with a link to the course foldersclicking this would begin the download of the course to your computer or tablet, and one with the information on how to activate your license and install the software required for viewing the course. Please also feel free to visit our user guide.

How long do I have to access the content?
You have lifetime access to the course content—learn and revisit at your own pace. We encourage you to take notes as you work through the course content, and keep in mind that you will get the most out of it if you spend some uninterrupted time with the exercises and actively apply what you're learning to your business.

What's your refund policy?
As this is a digital and downloadable course, we're unable to offer a refund since there is no way to receive the product back once it has been downloaded. But we are committed to offering a great learning experience and would love to hear if something's not working to see if it's something we can solve. We want to help if we can. Email us via our contact page.

What if I'm not sure if this course is right for me?
Still unsure if this course is for you? Email us and we'll happily answer any of your questions.